How One Consumer Packaged Goods Company Keeps Up with Its Speed of Growth

Consumer Packaged Goods (CPG) companies are growing as convenience, drug and discount retailers gain industry presence due to their improved customer experience when compared with traditional brick-and-mortar. Stocking these smaller format stores, combined with the general nature of the merchandise, means that CPG supply chains are both high velocity and prone to demand spikes. Growing CPG companies looking to expand their order volume and maintain a high level of customer satisfaction are turning to technology to gain a competitive advantage.

180 Innovations, a private-label manufacturer offering a full range of health and beauty products, implemented Kuebix TMS to stay ahead of their increased shipment volume while maintaining a high level of customer satisfaction.

The company specializes in thermometry and produces oral, skin and hair care products. They supply retailers such as Marshalls, Rite-Aid, and CVS, and distribute across North America. Moving their freight management process from paper to one optimized for the digital age was an obvious choice for the manufacturer.

In 2016, the company began seeing a rapid period of growth, necessitating the move away from small parcel shipments via the postal service and toward LTL shipping. With these increased freight needs, 180 Innovations decided to optimize their processes rather than scaling an old system. To do this, the company adopted Kuebix TMS as their transportation management system.

Davor Vucic, an industry veteran with 20 years’ experience at 180 Innovations under his belt, manages the company’s shipping and receiving operations. Now, with Kuebix, he can rate, book and track shipments with ease as well as automatically create BOLs. In addition to the core functionality, Vucic has been able to leverage the power of the TMS to get ahead of his workload.

The ability to easily edit shipments has also been a benefit for 180 Innovations. If something needs to be added onto or removed from an already finished shipment, they can easily do so. Having the flexibility to modify shipments helps to keep product flowing and customers happy.

Kuebix TMS has made 180 Innovations’ transportation operations faster and more efficient. The manufacturer has been able to handle their increasing business without needing to scale their previously manual process. Davor Vucic reports that he is 5 times faster with Kuebix. Saying that “it’s the only way we are able to keep up with the speed of growth 180 Innovations is experiencing.”

To read more about this CPG company’s experience using Kuebix TMS, click here.