Blockchain and Cloud-based Platforms Usher In New Era of Complex Data Streams in Freight Shipping
Blockchain and cloud-based platforms are revolutionizing the way logistics operations are being conducted around the world. Big Data has been a hot topic in the industry for years, but the way to truly harness it has remained out of reach for many companies. Blockchain technologies and cloud-based platforms are changing the narrative. Now, complex data streams from logistics operations are being funneled through these technologies to make shipping freight more efficient as supply chains continue to become more complex.
What is Blockchain?
According to Merriam-Webster, blockchain is “a digital database containing information (such as records of financial transactions) that can be simultaneously used and shared within a large decentralized, publicly accessible network.”
In layman’s terms, blockchain is a technology that lets companies track and initiate an action based on a digital or physical event. For example, blockchain technology can help trace contaminated food products when there has been a safety recall. Blockchain technologies act as a single source of truth that can be referred back to at any time, much like a ledger for every interaction. Here are 30+ Real Examples of Blockchain Technology In Practice from Forbes.
What are Cloud-based Platforms in the Supply Chain?
Cloud-based platforms in the supply chain are also streamlining Big Data repositories and making them actionable and transparent. Platforms such as cloud-based enterprise management systems (ERP), transportation management systems (TMS), and warehouse management systems (WMS) can track and trace the lifecycle of a product from initial order all the way through customer returns. When these systems integrate and combine with external tracking devices, they can have the same benefits as blockchain as a service (BaaS) technologies, only in a more accessible form.
ELDs, RFIDs, GPS, Sensors and Gate Check Technologies
Tracking technology is becoming more prevalent as costs associated with implementation lessen. Blockchain and cloud-based platforms consolidate all of the data generated by devices like ELDs, RFIDs, GPS, Sensors and Gate Check technologies into actionable reports and dashboards. Actions can even be predetermined to initiate when a physical or digital event type occurs. Now, companies can retain real-time visibility to their pallets, trucks, drivers, and even individual products no matter where they are in the supply chain.
A recent article in the Harvard Business Review describes how blockchain and platforms will transform logistics. “Data created by sensors, ERP systems, inventory palettes, and shipping events can automatically add records to the blockchain, which can launch cascading events farther along the value chain.” Being able to see the moment when a container leaves the port and being able to track individual products from that container to customers is a level of visibility that hasn’t been available before.
Why do Supply Chains Need These Types of Technology?
Our world is shrinking, metaphorically. Globalization has made it commonplace for an end product to contain materials from all over the world. When you buy an iPhone, you may actually be buying an accelerometer from Germany, a battery from China, a camera from Japan, a Gyroscope from Switzerland and a glass screen for the United States. Being able to track and initiate actions based on completed events such as when a shipment of batteries has left the port in Shanghai speeds up the supply chain and mitigates risk.
Customer expectations around visibility and speed are also increasing, almost exponentially. 15 years ago, it may have been acceptable to receive an order purchased online in 3 – 4 weeks. Now, consumers are demanding their products in as few as 2 days, with 1-day shipping and even 1-hour shipping already on many retailers’ minds. Amazon’s 1-day delivery promise to their Prime members has added pressure to companies just now becoming used to faster shipping times. With blockchain or a cloud-based, data-centralizing platform, companies can initiate actions to keep their supply chains moving without waiting for a physical paper trail to catch up.
According to FedEx business fellow and blockchain strategist, Dale Chrystie:
“Twenty year ago, you put the word ‘internet’ in front of everything and now you don’t. Today, we’re putting the word ‘blockchain’ in front of everything and I don’t think we’re going to in the future; it’s just going to be the way it works.”
Big Data has proved lucrative to those companies who have been able to harness it to understand their customers and streamline their logistics operations. New blockchain technologies and cloud-based platforms are providing this opportunity to companies worldwide, but the changing market structure may appear too complex for some. Companies that adapt quickly will find that they gain a competitive advantage over those companies that do not leverage technology in their freight shipping.