Importance of Customer Service in Transportation Operations
Good customer service is a must in any business that wants to not only survive but thrive within its industry. Good customer service means customer satisfaction. Ever been to a restaurant and the server never came to bring you a menu? Or have you waited in line for a bank teller only to have them close their window when it was your turn? These experiences left a bad taste in my mouth and it was all because the business lacked good customer service. Business should make customer service a company priority.
By providing good customer service in the logistics operation, such as the ability to track shipments and alert customers if their orders will be delayed, you will increase customer satisfaction. Tracking deliveries in real-time and communicating any issues which arise, alerts customers to problems and gives them time to make adjustments, such as finding an alternative source. Superior customer satisfaction and service sets your business apart from the competition and ensures customer loyalty.
Good customer service equates to a greater customer experience while they do business with your company. Poor customer service will drive people away from your brand. If a customer uses social media to inform others of your poor customer service, it can damage your brand’s reputation, which is hard to recover. However, an apology goes a long way. If something goes wrong, such as an order arrives late or a product is broken, quickly acknowledging the error and replacing the defective merchandise along with sending a sincere apology will deter any complaints and shows that your company cares for their customers. Showing you care through good customer service will do your business and your brand a world of good.
Showing respect, sending apologies, acknowledging errors and quickly fixing problems is what makes for good customer service. Improving efficiencies, such as in return processes and inbound shipments, will speed operations and deliveries to help you satisfy time-sensitive customers. Focuses externally on customers, putting their relationship first, helps to ensure customers will feel valued and want to continue working with your company.
In logistics operations, shippers establish KPIs to measure the performance of their carriers, such as the percentage of missed and on-time deliveries, loading and unloading times, truck turnaround times, etc. Using the performance data and actionable reports from a TMS, you can collaborate with carriers to identify how to address any issues that have arisen, especially issues that affect customer service. Focusing on improving your operations using KPI measurements and reporting keeps transport costs down, while increasing efficiencies, leading to greater customer service.
Since consumers today have heightened expectations about customer service, wanting their orders the same day and to know exactly when the order will arrive, businesses have to step up their game when it comes to improving customer service. Technology that gives visibility up and down the supply chain is the answer.