Amazon is once again raising the bar for speed of delivery with its announcement that the company’s new goal is to make 1-day delivery standard for Prime customers. Amazon’s 2-day free shipping guarantee has already had huge implications on supply chains, so much in fact that the term the “Amazon Effect” was coined just to describe it.
The Amazon Effect is a trend where customers expect incredibly fast delivery, full visibility to tracking information, and great customer service because of the experience they get with Amazon Prime deliveries regularly. Customer expectations have increased because Amazon has proven it’s possible to deliver products in just 2 days, and to do it for free.
How Does Amazon Plan to Make 1-Day Delivery a Reality?
Amazon has laid out an aggressive strategy to make their 1-day standard delivery promise a reality. The company has announced that they will be greatly expanding their Delivery Service Partner program by incentivizing current employees to open their own package delivery businesses. Current employees will be offered $10,000 and three month’s pay to open their own delivery business, greatly reducing the risk and difficulties associated with staring a new company.
By removing many of the barriers to entry, Amazon hopes to expand the number of available trucks to deliver final mile packages across the country. With more available capacity to hand, Amazon will be able to get products to end customers faster. According to Amazon, entrepreneurs who take advantage of this new incentive program will have access to logistics technology, insurance, and support to be successful. Delivery partners who expand their fleets to 40 vehicles can earn as much as $300,000 in annual profits.
As Amazon increasingly replaces human labor in their warehouses with technology, this is also a strategy to move employees into new, fruitful positions with upward mobility. Many employees who may find their jobs in jeopardy of being replaced by robots can make the switch now to being delivery partners. Amazon is not only encouraging current employees to begin final mile shipping operations; the company will also be reimbursing military veterans up to $10,000 to start their own programs.
What Does This Mean For Companies With Their Own Supply Chains?
Customer expectations are about to rise again. Companies with freight to ship will need to work even harder to deliver superior customer experiences without going into the red. Every business will need to emphasise fast shipping and complete shipping visibility in order to compete with the outstanding service Amazon provides its customers.
What Can Companies Do to Keep Up With Increasing Customer Expectations?
Companies need to leverage network-based technology like Kuebix TMS to optimize their supply chains and connect to the greatest number of opportunities to collaborate with other businesses.
It isn’t feasible for most companies to create their own extensive private fleets like Amazon is doing with its Delivery Service Partner program. Instead, businesses need to connect with capacity already available in the industry to find opportunities to cut back on costs and improve speed of delivery.
Programs like Kuebix Community Load Match help shippers quickly and easily connect to a vast ecosystem of dedicated truckload carriers. Through Community Load Match, shippers can receive spot quotes and book loads without needing to pick up the phone.
Amazon is expanding their network by incentivizing employees to create delivery services. Other shippers can expand their networks by leveraging Kuebix to access new, valuable sources of capacity alongside their negotiated carrier rates.