Saint Patrick’s Day has been a major holiday for Americans going back to well before America split off from Great Britain. In fact, it might surprise you to know that the first St. Patrick’s Day parade was actually held in Boston in 1737, not in Dublin. On St. Patrick’s Day, much of America celebrates Irish culture by wearing green, cooking an Irish meal, or hitting the town for a pub crawl and some Guinness. This means that supply chains have their work cut out for them to deliver St. Patrick’s Day specific products across the country.
The National Retail Federation has conducted their annual report on how consumers will spend and celebrate during this popular cultural holiday. In 2018, spending for St. Patrick’s Day reached an all-time high at $5.9 billion. The data proves why shippers of all kinds should take special care with their supply chains during this time. A large percentage of the American people will purchase something related to celebrating St. Patty’s Day this year.
Check out the NRF’s interactive infographic below:
What was once a religious holiday has become a widely popularized commercial holiday known for beer, crazy hats, and turning everyday items green (like the Chicago River in Illinois.) Industries ranging from the food and beverage industry to manufacturing, retail and logistics will be impacted by this holiday.
Retail and food and beverage companies need to pay extra attention to St. Patrick’s Day. After the mega-holidays of Thanksgiving and Christmas, it can be easy to ignore a holiday that wouldn’t seem to have as much impact. However, many retailers will need to stock shelves with season-specific items. This means ordering products early, getting them onto shelves quickly, and moving all product before March 17th.
Food and beverage companies that produce special seasonal items (think green waffles or green beer) should pay attention as well. Not to mention any food and beverage company selling “Irish staples” like cabbage, corned beef, or soda bread. During the weeks leading up to St. Patrick’s Day, shippers dealing with these types of products need to ensure prompt delivery and full visibility to orders to keep their customers satisfied.
Here are some more food and beverage related stats for Saint Patrick’s Day!
• 13 million pints of Guinness will be consumed on March 17
• Cabbage shipments will increase by 70% during the week of March 17
• Corned beef is eaten in America on St. Patrick’s Day, but the Irish traditionally eat lamb or bacon
• Over 60 million of McDonald’s Shamrock Shakes have been sold since 1970, despite the fact that they are only offered a few weeks of the year prior to St. Patty’s day