The holiday season during Covid-19 means smaller gatherings and changes to long-standing traditions for many families. Healthcare professionals are recommending everyone stays home and stays safe for Thanksgiving this year. Regardless of any changes in plans, there’s one thing that will be at the center of most families’ tables – turkey.
A grand total of 46 million turkeys are eaten for Thanksgiving every year. Research has shown that the average cost of this year’s Thanksgiving dinner is the lowest it’s been since 2015. Turkey prices are 7% lower than they were last year at $19.39 for a 16-pound bird, equating to $1.21 per pound. A Thanksgiving meal for 10 people including classic dishes like turkey, stuffing and pumpkin pie costs about $46.90, which is 4% less than last year.
Lower prices can be attributed to the fact that a significant number of people are staying home and cooking their own meals because of the pandemic. More people buying ingredients involved in signature Thanksgiving dishes is good news for many companies, but those who handle turkeys are in a unique predicament.
The “ideal” Thanksgiving turkey typically weighs between 28 to 30 pounds. Distributors were used to operating under the assumption that the best turkeys were the biggest ones. For many families, this rang true. However, as this year’s gatherings downsize, so does the weight of the ideal turkey. The majority of Thanksgiving shoppers are in search of smaller turkeys, making them seemingly impossible to find.
The entire supply chain is affected as consumers, butchers, meat suppliers, grocers and chefs are left scrambling to secure smaller birds. Some consumers don’t mind cooking a larger turkey because it means plenty of leftovers for sandwiches the next day. To accommodate smaller gatherings that aren’t interested in leftovers, butchers are breaking down large birds and selling parts individually or in smaller bundles.
Households who don’t want to cook their own turkey regardless of its size are turning to restaurants. To capitalize on the change of pace for this year’s celebrations, restaurants are offering traditional meals that can be ordered in advance for individuals or small households. Those who either don’t want to cook or are unable to cook can still enjoy the classic Thanksgiving meal they know and love in the comfort of their own home.
The circumstances around this year’s Thanksgiving are unusual, but there are still plenty of options in terms of securing the perfect turkey. The key to making sure your table is filled with all the classics is planning ahead. Shop for popular ingredients early and don’t leave anything for the last minute! Place an order for a turkey as soon as you confirm how many people will be at your dinner table and remember it’s never a bad idea to have leftovers!