Parcel Shipping Best Practices for Companies Preparing for the 2019 Holiday Shopping Season - Kuebix TMS

Parcel Shipping Best Practices for Companies Preparing for the 2019 Holiday Shopping Season

Many companies are currently gearing up for the holiday shopping season. Whether they are brick-and-mortar businesses or e-commerce companies, the peak season for many sellers begins in mid-November and ends in early January. This year, the National Retail Federation (NRF)’s annual shopper survey revealed that more than half of consumers said they would shop online.

To keep up with rising customer expectations about home delivery, even traditional brick-and-mortar companies are branching out with e-commerce platforms so as not to lose business. In order to keep up with the pace of holiday shopping, retailers need to be aware of several parcel shipping best practices.

Best Practices for Any Company Shipping Parcel During the 2019 Holiday Season

Know Important Dates During the Holiday Season

The first thing shippers need to be aware of when planning their shipping strategy for the holidays is important shopping dates. These are days when consumers will be expecting to see discounts and when many shoppers will make significant purchases ahead of the holidays. The unofficial holiday shopping season begins on November 11 and ends January 1 (though returns strategies must continue well past then).

Here is a breakdown of important shopping dates to be aware of this year:

  •  • November 11 – Veterans Day
  •  • November 29 – Black Friday
  •  • November 30 – Small Business Saturday
  •  • December 2 – Cyber Monday
  •  • December 14 – Free Shipping Day

These dates are days that many retailers expect heavy shopping volume and consumers expect discounts and promotions. Black Friday and Cyber Monday may be the most well known of all of these days, but Small Business Saturday and Free Shipping Day can be important to businesses holiday revenue as well.

Free Shipping Day, in particular, is gathering steam and may present an opportunity for retailers to win back market share from competitors who offer free shipping year-round. This unofficial holiday is a one-day event that retailers who are shipping parcel can participate in with a pledge to their customers to have products delivered for free ahead of Christmas day.

By offering specific promotions around any of these important shopping days, retailers can capture new business and continue to delight their customers. However, just advertising around important shopping days isn’t enough if the company fails to deliver products in time for specific days. Be aware of these important shipping deadlines when evaluating your logistics process prior to the holiday season.

  •  • November 28 – Thanksgiving
  •  • December 22-30 – Hanukkah
  •  • December 25 – Christmas
  •  • January 1 – New Year’s Eve

These are the most common days consumers expect to receive their parcel deliveries by. If a retailer cannot deliver in time for a specific holiday, the shopper is likely to abandon their cart and look elsewhere to make their purchase.

Leverage a TMS for Greater Parcel Shipping Flexibility

In order to keep up with deliveries ahead of specific holidays, retailers need to have a strategy to keep up with demand and deliver orders on time. This means doing the work ahead of time to have a concrete parcel shipping strategy in place. For many companies, this means connecting with several parcel shipping services.

Being able to quickly access different carriers’ parcel shipping rates through a single platform is essential for companies looking to optimize operations during the holidays. By leveraging a transportation management system (TMS) retailers can quickly and easily compare different parcel rates to ensure that orders are being delivered to customers before holiday deadlines at the lowest rate. This practice also helps companies organize increased order volume and provide their customers with different self-serve delivery options.

Companies with large e-commerce presences may find it beneficial to set up a direct integration between a TMS and e-commerce platform. By doing so, they give their customers the ability to select the shipping rate and delivery length that best suits their needs. This cuts down on the workload for teams and ensures that customers are always satisfied with their parcel delivery experience.

Consider Offering Free Shipping

According to an NRF quarterly Consumer View report, “75 percent of consumers surveyed expect delivery to be free even on orders under $50, up from 68 percent a year ago (2018).” That’s a big deal for retailers looking to see positive growth in online sales this holiday season. The decision to buy or not to buy can easily hinge on whether or not the retailer offers free parcel shipping.

While many may assume that younger consumers are the ones shifting the expectation of free shipping as an e-commerce norm, that assumption is incorrect. The report goes on to state:

“Baby boomers (born 1946-1964) demand free shipping the most, with 88 percent expecting it. That compares with 77 percent for Generation X (1965-1980), 61 percent for millennials (1981-1994) and 76 percent for Generation Z (1995 and later).”

This proves that no matter which segment of the marketplace your company targets, it’s likely a good idea to offer some form of free shipping. Whether it’s free shipping on orders that pass a certain threshold or free shipping on orders with longer lead time.

Insure Yourself Against Poor Service Levels

One pitfall that companies who ship final mile to their customers’ homes face is the missed delivery. Whether the delivery is simply late, it gets damaged in transit, or worst of all, lost, companies run the risk of disappointing their customers and eating the cost of shipping. This can be a lose-lose situation if a plan isn’t put into place ahead of time.

Shipping partners like Pitney Bowes offer 3-day guaranteed delivery that retailers can take advantage of when shipping products via USPS over the holidays. This Guaranteed Delivery program provides shippers with a full refund if their parcel isn’t delivered within the three-day window. This level of security helps companies confidently expand their e-commerce presence without worrying about the possible negative effects that can arise from unpreventable missed deliveries.

Have a Solid Returns Strategy

Even when the major shopping days and holidays are through, logistics and customer service teams across the country will still be hard at work managing the returns process. Pitney Bowes’ 2019 Holiday Readiness Guide details how companies can best manage post-holiday returns with three tips:

  1. Make Returns Fast and Easy
  2. Challenge Your Real Motivations
  3. Make the Label Easy to Find

Essentially, the returns process for parcel orders shouldn’t be something for companies to shy away from. Consumers will appreciate a fast and efficient returns process and are more likely to turn into repeat customers if their returns experience is treated as a priority by the company. Instead of making the process difficult by hiding returns information in the fine print or charging exorbitant shipping fees, companies can win customer loyalty and positively impact their businesses long term by making the process simple.

The 2019 Holiday Shopping Season is Here

As we approach Veteran’s Day on November 11th this year, retailers should keep in mind these parcel shipping best practices so that they can delight their customers and grow their businesses. Any company that ships parcel during the holidays can benefit from being more informed, having plans and strategies ahead of time, connections with different parcel carriers, and a strategy for post-holiday returns. By following these best practices, companies can position themselves for the best chance of success during the 2019 holiday shopping season.

Halloween Infographic Spooky Scorecard

Consumers Aren’t Scared to Spend Money on Halloween

October is nearly over and that means Halloween is approaching, heralding the beginning of the holiday shopping season. Many supply chains have been preparing for months, some starting as early as January to prepare for the busiest shipping time of the year. Even if your company doesn’t supply or manufacture Halloween-related merchandise, it’s likely that you and your family will fuel the demand for products in some way. In fact, almost 70% of Americans plan to participate in Halloween celebrations this year. Whether you’re purchasing candy, porch decorations or a costume for your dog, few Americans escape the commercial aspect of this spooky day.

Halloween Shopping by the Numbers

The National Retail Federation (NRF) estimated that Halloween sales will top $8.8 billion ($86.27 per household). This year’s total is expected to be the third-highest out of the fifteen years the survey has been conducted. While the total amount spent hasn’t changed too drastically in the past few years, there’s a noticeable change in the motivation of consumers. Many purchases they make are influenced by friends, neighbors or celebrities on social media. Here are a few consumer statistics to consider as the season reaches its peak.

Kuebix Halloween Infographic

Balancing Supply and Demand

Most consumers know the type of candy, costume or decoration they want before going to the store. They expect retailers to be fully stocked to make the selection process as easy as possible and establish brand loyalty. This is especially important for Halloween staples like bite-sized candy to hand out and pumpkins for carving into jack-o’-lanterns. Consumers who walk into a grocery store or department store and don’t find what they’ve come for are unlikely to stick around to buy additional merchandise, resulting in lost sales and poor customer satisfaction. This lack of supply is bad for business.

The inverse is also just as detrimental for retailers trying to make a profit from Halloween sales. If retailers have forecasted incorrectly and have too much Halloween merchandise in stock, they will be left “holding the bag” and need to deeply discount merchandise in an attempt to sell it quickly after Halloween. This is particularly important for items with expiration dates that need to be off shelves quickly.

Demand planners should also keep in mind regional preferences. Running out of Skittles in California or Florida may be worse for customer satisfaction than in Massachusetts. Check out this interactive map from the CandyStore.com to see your region’s favorite Halloween candies.

Source:  CandyStore.com.

While some people look forward to the 75% off candy sales on November 1st each year, these sales are a result of inaccurate demand planning leading up to the holiday. Balancing supply and demand is crucial leading up to any retail holiday.

Where Are Consumers Doing Their Halloween Shopping?

Though this year isn’t anticipated to be a record-setting year in terms of overall sales (that record was set in 2017), the total amount being spent by Americans is still impressive. That means that consumers are opening their wallets with the plan to spend. However, having products for sale in the right locations is becoming more of a challenge for retailers and manufacturers. In order to capture customers, many companies are diversifying where they sell. Consumers now have many more options than traditional brick-and-mortar stores. They can shop online, at local grocery stores, at specialty stores, department stores and even at convenience and pharmacy locations. Retailers like Target and Walmart have expanded their online presence in order to capture customers that prefer to shop online.

In 2018, the National Retail Federation reported that 24% of Halloween shoppers who bought costumes or Halloween supplies did so online. While this number continues to rise, many shoppers still prefer to see what’s for sale in-store.

Don’t Be Frightened by the Halloween Shopping Season

Whether you’re a manufacturer, retailer or consumer, Halloween is a busy time of year for the supply chain. Stores become full of seasonal merchandise and consumers see advertisements and Halloween decorating inspiration on all sides. Hopefully, most companies have their logistics operations well in hand and are on track to meet customers’ needs without excessive leftover stock. If you’re planning to participate in any Halloween activities this year, we hope you have a spooky day!

Kuebix Returns Shipping

How E-Commerce is Changing Returns

The growing popularity of e-commerce has led to exponential growth in number of returns. While they have always been an integral part of shopping, online orders are significantly increasing their presence in the retail and e-commerce industries.

E-commerce platform Yotpo reported that 88% of fashion shoppers surveyed have returned fashion items purchased online in the past year. Of those shoppers, 51% have returned between $50 and $500 worth of merchandise. Consumers often order the same product in multiple sizes or a few options with the intention of only keeping one.

Consumers are making more subjective and less-predictable purchases online. Fit and quality are the top two reasons for returns. When looking at an article of clothing online, it’s often hard to tell how it will look and what size is best. The number of returns is expected to increase steadily with the volume of online orders. Businesses are starting to think of ways to make returns an opportunity for profit rather than a traditional expense.

Many retailers are starting to accept the returns of their competitors. Nordstrom recently announced it will now be taking returns from other stores including its competitors Macy’s and Kohl’s. Popular retail stores are starting to realize that returns don’t have to be viewed as a negative. The origin of the return doesn’t diminish Nordstrom’s opportunity to sell to incoming customers.

Kohl’s recently launched a similar program in which it accepts returns for Amazon orders. Amazon’s popularity is often seen as a threat and this unique approach allowed Kohl’s to use it to their advantage. Their pilot stores in Chicago and Los Angeles saw a 9% increase in new customers and an 8% increase in revenue at participating locations. In response, Kohl’s launched the program worldwide. Returns are providing retail stores losing business to e-commerce a second chance at drawing in customers and selling their products.

Happy Returns, a relatively new startup, is offering to ease the operational burden of returns. The company processes, evaluates and batches returns together at several return bars. Consumers are able to make their return in-person and receive an instant refund. Through implementing Happy Returns businesses can stabilize the cost of their returns and easily receive and process them.

Returns are creating an opportunity for additional revenue and providing a simpler solution to receiving and processing. Businesses driving profit through returns can also benefit from implementing technology into the operational side of their supply chains. A transportation management system (TMS) gives shippers complete visibility through their supply chain with real-time information on the locations of their shipments.

New Trends in Sustainable Packaging May Shake Up E-Commerce Shipping - Kuebix TMS

New Trends in Sustainable Packaging May Shake Up E-Commerce Shipping

Almost every online order fulfilled means another cardboard box shipped to a consumer. It should come as no surprise that cardboard boxes are contributing an unprecedented amount to overall cardboard waste. As environmental concerns grow, companies are beginning to look for sustainable alternatives to ship their products.

Why Cardboard Has Been a Popular Choice for Retailers

The classic cardboard box has dominated the shipping industry since 1890. Retail stores are filled with products encased in dyed paper and plastic packages, but it’s cardboard boxes that got them there. Cardboard boxes started out plain and practical to play their part in the supply chain. However, the rise of e-commerce changed the perspective of companies. Cardboard boxes quickly became an opportunity for establishing a brand.

Popular businesses that support online shopping including Amazon and Target started incorporating their brand name and even playful images or slogans onto their cardboard boxes. These new designs were created with the intention of making an impression on consumers and representing the brand’s purpose to those who didn’t come face-to-face with their store.

New Options for More Sustainable Packaging

Companies are presently being challenged to come up with an environmentally friendly alternative to shipping product in cardboard boxes that still represents their brand. 3M, a manufacturing company operating out of Minnesota, has redesigned bubble wrap to contribute to this change. Their effort is geared towards reducing the amount of packaging needed to ship smaller items. Plastic envelopes lined with bubble wrap are perceived as a better alternative to boxes because they take up less space. Even though the packages are smaller, these envelopes are limited to specific sizes that are sometimes too big for what’s being shipped.

To eliminate these barriers associated with making smarter shipping choices, 3M released its Flex & Seal Shipping Rolls. The material is a padded envelope that is sold on a roll instead of assembled packages. The new design gives consumers the ability to personalize the size of their envelopes to an appropriate size for what they’re shipping. Eliminating the use of oversized envelopes and unnecessary cardboard boxes with Flex & Seal Shipping Rolls will drastically reduce the waste oversized packaging creates.

Happy Returns, a consumer retail and e-commerce return service, is taking a different approach by eliminating boxes and single-use packaging altogether. The company is adopting the use of totes made of recycled plastic to reduce the cardboard waste they create by packaging and shipping return items for consumers. The new reusable container will minimize the amount of cardboard required for return shipments by 73% in weight and 92% in area.

Happy Returns and 3M are frontrunners in the effort to reduce packaging waste. E-commerce businesses and retail stores dependent on online sales will follow suit as environmental concerns continue to grow. The next time you order something online, be sure to keep your eye out for a more sustainable form of packaging upon delivery!

Kuebix Young Truckers Shipping Ecommerce Transportation

Training the Next Generation of Truck Drivers to Combat Increasing Customer Demand

As e-commerce becomes more popular amongst the growing population, the trucking industry faces an increase in shipping demands. Matching the pace of online orders has proven to be easier said than done as the number of online orders begins to outweigh the number of trucks and drivers available to deliver. Drivers on the road are struggling to transport the ever-growing mountain of freight to satisfy consumers’demand for fast shipping. As a result, transportation costs have risen and many businesses have increased the prices of their products to compensate. New truck drivers are needed now more than ever to close this gap and regain control over truck and product pricing.

Why Is There a Need for More Truck Drivers?

Taking on the role of a truck driver is a serious commitment as it requires extended periods of time away from home and meals often consisting largely of fast food. Over-the-road drivers typically work four to six weeks straight, which is an incredible sacrifice for those looking to spend time with friends and family or simply relax. Truckers are often paid based on the miles they have driven instead of the hours they have actually worked. This leaves time spent sitting at various docks while freight is loaded and unloaded unrecognized and unpaid.

What Actions are Being Taken to Recruit New Truck Drivers?

Fleets and carriers are testing a few solutions to combat the issue of readying the next generation of truck drivers. Many companies are covering the cost to get licensed, offering a sign-on bonus to new drivers and some even providing an annual salary of about $73,000. Some carriers are also planning on decreasing the number of routes drivers can take to allow them more time at home, hoping this change will encourage more new drivers to the industry. However, this poses a problem for truck drivers who are paid based on miles driven rather than hours worked. Carrier companies are considering changing their payment methods to reflect hours worked rather than miles driven to lessen the impact of the change. Additionally, some trucking companies are using apprenticeships as their main method of recruitment since these programs give young drivers an opportunity for a more immersive training experience.

What Effect Is This Having on the Economy?

With shipment orders increasing in extraordinary fashion, and an inadequate number of drivers available to fulfill these new order streams, shipping costs are on the rise. In order to compensate for this, companies have resorted to raising their prices. In 2018, Amazon, General Mills, Tyson Foods and John Deere all announced they would be following this trend. Inflation has the potential to rise by 1% as both shippers and suppliers try to deal with the rapid increase of e-commerce ordering. 

Motivating the next generation to pursue careers within the trucking industry is extremely important to keep up with ever-growing e-commerce shipping demands. Beyond creating an incentive for young adults to pursue a career in trucking, these positive changes will also motivate those who are already hard at work to keep on driving.

Amazon

Amazon Prime Day 2019 – ‘Christmas in July’ for E-Commerce

Today marks the start of the fifth-annual Amazon Prime Day – a 48-hour marathon of discounts on a wide array of products offered exclusively to Amazon Prime members. Since the first installation of the unofficial holiday in 2015, Amazon has extended the event through products launched exclusively at the start of the sale and $10 to spend on Prime Day for any members who spend $10 at Whole Foods within a certain period beforehand.

2018 Amazon Prime Day sales are estimated to have hit $4.19 billion, increasing nearly 74% in comparison to 2017’s sales of $2.41 billion. With this year’s event scheduled to run for a full 48 hours in comparison to 2018’s lasting for 36 hours, sales are expected to continue to trend upward.

Participating in Amazon Prime Day

For brands utilizing the promotional frenzy, having a successful Amazon Prime Day is far more complicated than discounting a product and crossing their fingers. The first (and arguably most important) key to success is accepting and aligning yourself with the focus on Prime-eligible products. Most shoppers prefer and seek these products out, so shipping inventory to ‘FBA’ (fulfilled by Amazon) locations ahead of time is crucial. Preparing supply chains well ahead of time is necessary for many e-tailers to be successful during this important event. Brands are also encouraged to use Amazon’s discount coupons, a self-serve feature that can be set up by any vendor or seller on Amazon.

However, driving sales isn’t the only way to take advantage of Amazon Prime Day. Many brands use this day as an opportunity to increase awareness about what they have to offer and also test how their audience will receive products they are considering launching. Products that have consumers leaving rave reviews and purchasing backups make them all the more likely to remain popular once the sale is over. Consumers will also be more willing to try new products since a discounted price makes buyers more comfortable because there’s less financial risk attached with the possibility of disliking the product.

Competition

As the popularity and overall awareness about this event grows, more and more retailers are stepping up to the plate and offering their own discounts in an attempt to compete. RetailMeNot estimates that in 2019, 250 retailers will take part in the unofficial holiday by offering discounts of their own. This is a significant increase from 2018’s 194 retailers, which can be attributed to the steady incline of consumer engagement and timeline of the event.

Walmart is offering deals for a longer period of time than Amazon Prime Day in an attempt to compete, while Target is echoing the exact dates and placing a heavy emphasis on the fact that there’s no membership required to participate in their biggest summer sale.

It’s clear that whether you are a vendor, Prime member, or regular customer, opportunity is about to pour in from every direction. Gear up and get ready – ‘Christmas in July’ is officially upon us!

Prime Air Drones Kuebix

Amazon is Taking Prime to New Heights With Amazon Prime Air

With the extreme ease and convenience free 2-day shipping gives customers, Amazon is already changing the world. Many retail stores, such as Toys ‘R’ Us and Payless Shoe Source, have lost market share to Amazon, eventually leading to store closures. There is a very high demand for customers who want their packages delivered to them as soon as possible.

Now Amazon believes that they have found a new approach to provide even faster shipping – one that would allow customers to receive their packages within as little as 30 minutes! The concept of Amazon Prime Air was introduced to meet this need. Amazon Prime Air is an electric drone program that will drop small packages directly to customers’ doorsteps.

How Does Amazon Prime Air Work?

According to Amazon, safety is their priority. They wanted to ensure that the design of the drone would include stability and efficiency, so they created a hybrid design which would allow the drone to depart vertically and transition to airplane mode once in the air.

Amazon also claims that the drone is stable in windy conditions due to its six degrees of freedom, which Techopedia defines as “the specific number of axes that a rigid body is able to freely move in three-dimensional space.” The drone is able to fly up to 15 miles with an altitude of about 400 feet, using advanced sensors and artificial intelligence (AI) technologies to navigate through static and moving objects that can interfere. The drone can only deliver shipments under 5 pounds, but this isn’t a problem for the e-commerce giant which claims that 75-90% of the items it sells meet these criteria. This makes a very fast and convenient delivery option for customers who need their shipments in a pinch!

How Will Prime Air Affect the Transportation Industry?

The transportation industry currently involves plenty of physical labor such as actually driving on the road and loading/unloading shipments. Cars and trucks in transit to ship products require money being paid for the gas, money to the drivers, and wear and tear on the vehicle. That doesn’t even include the risk of damage in cases of accidents! Technology within the Amazon Prime Air drones makes them completely reliable for safe delivery of shipments. Since the drones specifically handle smaller packages, trucks and cars are still needed for bigger shipments. However, this new technology would save a lot of time and money that could be wasted from empty backhauls or trucks traveling partially empty. The supply chain of products would be less costly, more efficient and customers’ growing expectations around the speed of delivery would be met. Drones are also more fuel efficient since they are electrically charged.

So What Happens Next?

It is no question that technology is advancing very rapidly. The market for drones will be worth an estimated $127 billion by the year 2020, meaning that many businesses may be in jeopardy if they don’t compete with Amazon’s fast delivery times. If customers are able to receive their shipments within half an hour by using Amazon Prime Air, it will likely be a major hit with consumers throughout the entire world! Amazon claims that the Prime Air program will launch before the end of 2019, so the transportation industry could go through a drastic change very soon. So next time you purchase an item from Amazon, there could be a drone showing up to your doorstep!

The Evolution of E-Commerce

The e-Commerce industry is booming, and this has caused many organizations to overhaul their transportation operations due to the high volume of small orders that require Amazon-like delivery times. Logistics managers are having to get creative to find capacity for the exponential amount of trucks needed to make deliveries to/from warehouses, stores and customers’ homes. Retailers, distributors, suppliers and manufacturers need innovative and robust solutions to beat the competition and create a sustainable edge.

In a recent Logistics Management article titled, “Evolution of E-commerce: The possibilities of tomorrow,” the writer, Roberto Michel, interviewed several thought leaders and industry analysts about the trends and solutions that should be of interest to industry leaders.

In the article, Kuebix’s own Dan Clark was quoted discussing how to combat issues caused by the boom in e-commerce, which is tightening truck capacity even more. “To deal with this challenge, companies need to find all possible transport opportunities, such as tapping into otherwise empty backhauls. The name of the game is capacity,” says Clark. “You need systems that allow you to be exposed to as many capacity opportunities as possible.”

“According to Clark, a TMS should be adept at connecting to multiple freight matching marketplaces and online logistics communities so that the shipper organization can match orders with capacity from more brokers, small independent trucking firms and fleet operators. ‘You need to be able to quickly access all of those potential opportunities and match your loads with that capacity,’ he says.”

“Of course, TMS still needs good analytics and planning logic, especially when it comes to what Clark calls ‘deconstructing’ truckloads into less-than-truckload (LTL) shipments to see if breaking orders into LTL moves makes sense for both service level and costs.”

As e-commerce has evolved, new processes, trends and technologies have kept pace to facilitate the journey, including:

  • ·       Platooning, which is a group of trucks driven in a tight formation with a human driver in the lead truck and the other trucks driverless.
  • ·       Supply chain control towers that give visibility to supply chain operations combined with predictive analytics to provide even more information for better decision-making.
  • ·       Digitization of freight forwarding with cloud-based access to freight rates, quotes, etc.
  • ·       Distributed Order Management for centralized control of inventory and order processing.
  • ·       Blockchain to improve tracking and tracing of products through the supply chain.
  • ·       Predictive analytics with machine learning and AI recommended solutions to problems and answer “what-if” questions for advanced analytics.
  • ·       New transport modes such as the hyperloop for high-speed transport.
  • ·       Multi-carrier parcel software integrates with TMS and WMS for added functionality.
  • ·       Dynamic routing for real-time tracking and route optimization of fleets.
  • ·       Automated vehicle technology that powers driverless trucks.

Another trend that Dan discussed in the article was about last-mile deliveries, saying, “The growth of e-commerce is driving greater need for efficiency in last-mile delivery. For last-mile carriers, they’ll want to be able to closely track where their driver and truck assets are and match that knowledge to shipment opportunities coming from brokers and online logistics communities. Through such ‘digital matching’ of assets to deliveries, carriers can find backhauls and make operations more cost efficient. Over the longer term, the last-mile challenge in urban areas will also be addressed by the build-up of new types of warehouses or means of last-mile distribution. This might involve older shopping malls being converted to warehouse space, or new approaches such as AVs that act as mobile warehouses. I think absolutely that we’ll see some new approaches in dense metro areas, because there needs to be enough space close to population centers to hold the inventory needed for same-day deliveries.”