Seasonal Flavors Like Pumpkin Spice Add Complexity to Supply Chains Before the Holidays
October is almost here and with it comes seasonal favorites such as apple cider, candy corn and pumpkin spice. With every brand that tries to stay on this theme comes additional supply chain complexities. The chaos of keeping up with consumer demand is already heating up despite holiday season still being a month away!
Data from Grubhub shows the three most popular months for pumpkin and pumpkin-spice-flavored dishes are October, November and September, respectively. Other flavors such as apple cinnamon, pear and maple grow in popularity around this time as well. The five states with the highest number of pumpkin-related orders are California, Oregon, Washington, Ohio and Utah.
While the most common forms of pumpkin treats are baked goods like cakes and cookies, nonconventional businesses are getting in the spirit as well. Spam launched its own Pumpkin Spice Spam this year and sold out within seven hours. Last year Buffalo Wild Wings offered customers a limited-edition pumpkin ale sauce to accompany their infamous chicken wings.
The most challenging part of pre-holiday season is making sure that inventory is in the right place at the right time. Companies who struggle with this face out-of-stocks and missed chances for sales. It can be difficult to predict which seasonal products will resonate with consumers and drive business. It’s important to be able to move product efficiently and minimize operational delays.
Visibility throughout the supply chain also allows shippers to provide accurate and real-time information to retailers and customers alike. Retailers will have accurate information about when they will be restocking and consumers will know when they can expect to receive their product. This additional information allows retailers to provide better customer service and leaves pre-holiday shoppers more satisfied.
Implementing technology into supply chains creates a smoother shipping process for all involved and provides complete visibility throughout the supply chain. Transportation management systems (TMS) eliminate operational inefficiencies while providing benefits to all parties. Customers, suppliers and carriers can collaborate on a singular platform with real-time tracking information and side-by-side rate comparisons to save time and money. This is especially important as retailers and distributors gear up for the busy holiday season and start introducing seasonal favorites like pumpkin spice flavors to store shelves!