Shipper Adoption is the Key to a Successful Shipping Community [Infographic]
How Can Shipping Communities Gain Shipper Adoption?
For a shipping community to be successful it needs to be built upon a transportation management system (TMS). Shippers want to conduct all of their business through a single, connected platform. When they leverage a robust TMS to manage their logistics operations, they can rate, book, and track all of their shipments for every mode through a single window. When they are looking for additional capacity to supplement their negotiated rates, it makes sense that they’d want to use their main source of transportation management to find that capacity.
A TMS is the natural place to house a spot market where shippers can easily get spot quotes for their freight. That’s because users automatically form the basis of the shipping community that will use the spot market. When the shipper can’t get their freight covered as they need with a negotiated rate, they can seamlessly pivot to a built-in spot market where community members can collaborate to find efficiencies. Unlike a disconnected freight marketplace outside of their normal processes, their TMS joins disparate marketplaces, brokers, carriers, and fleets to make it easy for shippers to find additional capacity through the network.
Not Just Any TMS Will Do, Though.
Most transportation management systems aren’t designed to have a successful community built upon them. For a start, the TMS needs to be capable of handling its users’ every need. That means every mode needs to be covered by the platform and the TMS must integrate directly with any ERP system. Reporting and tracking functionality are also important along with many other features lower-level TMSs simply can’t provide. Simply put, the TMS must be built for small and enterprise sized customers and everyone in between. Features that can be modularly added as the company’s needs change also increase usership since shippers only pay for what they use. Users must to be able to complete all of their logistics operations inside the TMS to keep them engaged with the system and using it routinely.
On the other hand, the TMS needs to be accessible by the masses. Many small businesses can benefit from streamlining their operations with the help of technology. By offering both free and affordable subscription versions of the software, the TMS can rapidly gain more usership by tapping into a segment of shippers in the industry that would otherwise never be able to be connected to collaboration opportunities. When more users join the network, every other user benefits. This is known as the “Network Effect,” a phenomenon where each additional user of a tool increases the value of the tool for every other user.
Kuebix Community Load Match
Kuebix Community Load Match is the spot market built upon Kuebix TMS that any member of Kuebix’s shipping community can take advantage of and is just one of the benefits members receive by belonging to the network. This spot market connects shippers with available truckload capacity without making them leave the system. With Community Load Match, every shipper can discover additional savings on truckload freight by connecting with Kuebix’s vast ecosystem of dedicated truckload carriers.
Currently, Kuebix has over 16,000 companies using the TMS. This group is made up of companies of all sizes, some using Kuebix Free Shipper, some Business Pro users and some Enterprise users with extensive logistics operations. No matter what type of account a user has, however, they are part of Kuebix’s shipping community and can leverage Community Load Match. This makes Kuebix an ideal partner for carriers, brokers, fleet owners, and other freight marketplaces to expose their capacity through.
As the community grows, more opportunities are created and even more shippers and companies with capacity join the network! This is why shipper adoption is the key to growing and maintaining a successful shipping community.