American Independence Day is a holiday most commonly celebrated with hotdogs, hamburgers, refreshing beverages and festive fireworks. Enthusiasm for the 4th of July isn’t hard to find in the U.S. – celebrations of all sizes take place at homes throughout the country! Though this year may look a little different due to the pandemic, Americans are planning to celebrate safely from their homes. This means that the supply chain is still hugely important for making the 4th of July celebrations happen. Here are some statistics on consumer spending in preparation for Independence Day!
It’s up to supply chains to keep store shelves stocked and able to keep up with consumer demand. E-commerce shopping is even more important this year as consumers social distance and grow increasingly accustomed to online shopping. Seasonal products like red-white and blue decorations depend on efficient logistics operations to move them from warehouses to retailers as quickly as possible. Maximizing on sales during a time of year with heightened demand is critical for the success of businesses. No matter how different the 4th of July may look this year, Americans are still planning on spending big to celebrate!