The Supply Chain of Your Valentine’s Day Flowers
The History of Valentine’s Day
Valentine’s Day existed in a variety of forms before settling into its fixed date of February 14th. It can be traced all the way back to a mid-February holiday on the ancient Roman calendar, existing as a day to celebrate the possibility of new life even before Saint Valentine was around.
Saint Valentine’s reputation became permanently linked to love because of his work as a Roman priest. Soldiers were forbidden to marry because a Roman Emperor believed married soldiers did not make good warriors. Saint Valentine married these soldiers anyways and wore a ring with a Cupid on it – a now infamous symbol of love – to help soldiers identify him. This legend is largely responsible for Saint Valentine becoming known as the patron saint of love.
Medieval author Geoffrey Chaucer solidified Valentine’s Day as a holiday for romantic love in 1381 with a poem he wrote, and the “modern” commemoration of a romantic partnership with one other person on February 14th began.
Valentine’s Day Flowers By the Numbers
Celebratory staples for Valentine’s Day include chocolate, stuffed animals and bouquets of flowers. The Society of American Florists estimated that 35% of Americans will purchase flowers this year, equating to about $2 billion in sales. Most shoppers don’t stop to think where the abundance of beautiful flowers come from, but it takes a lot more than love in the air to get stores stocked in time!
The U.S. produces fewer than 30 million roses, barely making a dent in the 200 million roses that are expected to be purchased for Valentine’s Day. Most of these flowers are imported from Columbia before being sold and sent to recipients in the United States. In total, UPS expects to ship 89 million flowers this year, weighing in at roughly 9 million pounds!
The Complicated Logistics of Shipping Flowers
Having a perfect Valentine’s Day is difficult for anyone – supply chains included. Flowers are highly perishable and depend on a multinational cold supply chain to ensure quality and delivery within as little as two days. Trucks responsible for the transportation of flowers have to be temperature controlled and stick to a tight schedule to ensure customer satisfaction.
UPS is no stranger to the pressure of Valentine’s Day. They recently announced the addition of 50 flights to handle over 517,000 flower-filled boxes traveling through Miami International Airport. Temperature-controlled aircrafts and trucks are responsible for importing flowers from fields all over the globe to the United States. UPS rushes to meet the shipments at their Miami facilities and get them into a refrigerated warehouse cooler. From there, U.S. Customs and Border Protection agents inspect and sort boxes for clearance before they’re ultimately received by their distributors to be delivered.
Whether you’re giving or receiving a fresh bouquet of flowers this Valentine’s Day, be sure to thank the complex supply chain that made its safe delivery possible!
Smaller firms still use manual approaches to manage their freight, relying on in-house expertise using spreadsheets, fax, phone and email, often resulting in excess admin time, errors and duplicated efforts.
