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Parcel Shipping Best Practices for Companies Preparing for the 2019 Holiday Shopping Season - Kuebix TMS

Parcel Shipping Best Practices for Companies Preparing for the 2019 Holiday Shopping Season

Many companies are currently gearing up for the holiday shopping season. Whether they are brick-and-mortar businesses or e-commerce companies, the peak season for many sellers begins in mid-November and ends in early January. This year, the National Retail Federation (NRF)’s annual shopper survey revealed that more than half of consumers said they would shop online.

To keep up with rising customer expectations about home delivery, even traditional brick-and-mortar companies are branching out with e-commerce platforms so as not to lose business. In order to keep up with the pace of holiday shopping, retailers need to be aware of several parcel shipping best practices.

Best Practices for Any Company Shipping Parcel During the 2019 Holiday Season

Know Important Dates During the Holiday Season

The first thing shippers need to be aware of when planning their shipping strategy for the holidays is important shopping dates. These are days when consumers will be expecting to see discounts and when many shoppers will make significant purchases ahead of the holidays. The unofficial holiday shopping season begins on November 11 and ends January 1 (though returns strategies must continue well past then).

Here is a breakdown of important shopping dates to be aware of this year:

  •  • November 11 – Veterans Day
  •  • November 29 – Black Friday
  •  • November 30 – Small Business Saturday
  •  • December 2 – Cyber Monday
  •  • December 14 – Free Shipping Day

These dates are days that many retailers expect heavy shopping volume and consumers expect discounts and promotions. Black Friday and Cyber Monday may be the most well known of all of these days, but Small Business Saturday and Free Shipping Day can be important to businesses holiday revenue as well.

Free Shipping Day, in particular, is gathering steam and may present an opportunity for retailers to win back market share from competitors who offer free shipping year-round. This unofficial holiday is a one-day event that retailers who are shipping parcel can participate in with a pledge to their customers to have products delivered for free ahead of Christmas day.

By offering specific promotions around any of these important shopping days, retailers can capture new business and continue to delight their customers. However, just advertising around important shopping days isn’t enough if the company fails to deliver products in time for specific days. Be aware of these important shipping deadlines when evaluating your logistics process prior to the holiday season.

  •  • November 28 – Thanksgiving
  •  • December 22-30 – Hanukkah
  •  • December 25 – Christmas
  •  • January 1 – New Year’s Eve

These are the most common days consumers expect to receive their parcel deliveries by. If a retailer cannot deliver in time for a specific holiday, the shopper is likely to abandon their cart and look elsewhere to make their purchase.

Leverage a TMS for Greater Parcel Shipping Flexibility

In order to keep up with deliveries ahead of specific holidays, retailers need to have a strategy to keep up with demand and deliver orders on time. This means doing the work ahead of time to have a concrete parcel shipping strategy in place. For many companies, this means connecting with several parcel shipping services.

Being able to quickly access different carriers’ parcel shipping rates through a single platform is essential for companies looking to optimize operations during the holidays. By leveraging a transportation management system (TMS) retailers can quickly and easily compare different parcel rates to ensure that orders are being delivered to customers before holiday deadlines at the lowest rate. This practice also helps companies organize increased order volume and provide their customers with different self-serve delivery options.

Companies with large e-commerce presences may find it beneficial to set up a direct integration between a TMS and e-commerce platform. By doing so, they give their customers the ability to select the shipping rate and delivery length that best suits their needs. This cuts down on the workload for teams and ensures that customers are always satisfied with their parcel delivery experience.

Consider Offering Free Shipping

According to an NRF quarterly Consumer View report, “75 percent of consumers surveyed expect delivery to be free even on orders under $50, up from 68 percent a year ago (2018).” That’s a big deal for retailers looking to see positive growth in online sales this holiday season. The decision to buy or not to buy can easily hinge on whether or not the retailer offers free parcel shipping.

While many may assume that younger consumers are the ones shifting the expectation of free shipping as an e-commerce norm, that assumption is incorrect. The report goes on to state:

“Baby boomers (born 1946-1964) demand free shipping the most, with 88 percent expecting it. That compares with 77 percent for Generation X (1965-1980), 61 percent for millennials (1981-1994) and 76 percent for Generation Z (1995 and later).”

This proves that no matter which segment of the marketplace your company targets, it’s likely a good idea to offer some form of free shipping. Whether it’s free shipping on orders that pass a certain threshold or free shipping on orders with longer lead time.

Insure Yourself Against Poor Service Levels

One pitfall that companies who ship final mile to their customers’ homes face is the missed delivery. Whether the delivery is simply late, it gets damaged in transit, or worst of all, lost, companies run the risk of disappointing their customers and eating the cost of shipping. This can be a lose-lose situation if a plan isn’t put into place ahead of time.

Shipping partners like Pitney Bowes offer 3-day guaranteed delivery that retailers can take advantage of when shipping products via USPS over the holidays. This Guaranteed Delivery program provides shippers with a full refund if their parcel isn’t delivered within the three-day window. This level of security helps companies confidently expand their e-commerce presence without worrying about the possible negative effects that can arise from unpreventable missed deliveries.

Have a Solid Returns Strategy

Even when the major shopping days and holidays are through, logistics and customer service teams across the country will still be hard at work managing the returns process. Pitney Bowes’ 2019 Holiday Readiness Guide details how companies can best manage post-holiday returns with three tips:

  1. Make Returns Fast and Easy
  2. Challenge Your Real Motivations
  3. Make the Label Easy to Find

Essentially, the returns process for parcel orders shouldn’t be something for companies to shy away from. Consumers will appreciate a fast and efficient returns process and are more likely to turn into repeat customers if their returns experience is treated as a priority by the company. Instead of making the process difficult by hiding returns information in the fine print or charging exorbitant shipping fees, companies can win customer loyalty and positively impact their businesses long term by making the process simple.

The 2019 Holiday Shopping Season is Here

As we approach Veteran’s Day on November 11th this year, retailers should keep in mind these parcel shipping best practices so that they can delight their customers and grow their businesses. Any company that ships parcel during the holidays can benefit from being more informed, having plans and strategies ahead of time, connections with different parcel carriers, and a strategy for post-holiday returns. By following these best practices, companies can position themselves for the best chance of success during the 2019 holiday shopping season.

What You Need to Know About Calculating Freight Rates

What You Need to Know About Calculating Freight Rates

For shippers, calculating freight costs can be one of the hardest expenses to predict and can seriously impact the bottom line.

Using a transportation management system (TMS) can help optimize your shipping process and cut freight costs for LTL, truckload, parcel, intermodal, and other shipping modes. There are a variety of factors that impact how freight rates are calculated. It is helpful to understand these when making strategic shipping decisions on freight.  Below are a few of the top factors impacting your freight costs.

Mode of Transportation – The mode you choose to ship your freight will have a large impact on the cost of goods. Shipping a product by air is generally more expensive than driving a truck from point A to point B in the United States. Air can, of course, increase the speed of delivery, making it an important factor to weigh when comparing customer expectations and cost. Full TL is another example of a cost-saving mode when compared with LTL loads. If consolidation of several LTL shipments into one FTL shipment is possible, money can be saved in unloading costs, fuel charges and labor. Consolidation into FTL is often not an option, however, and the best shipping mode remains LTL.

Modes Icons

Weight – The shipping industry uses the hundredweight pricing model, which means that freight costs are calculated per hundredweight (CWT). Carriers consult a pricing chart that lists these costs and weight brackets. Under this model, the more your shipment weighs, the less you pay per hundred pounds. Many carriers will offer more competitive prices on volume shipments. Using Kuebix TMS, volume spot quotes can be leveraged directly through the technology.

Distance – The further your freight needs to travel, the higher the freight rate will be. This is due to wear-and-tear on assets, fuel utilization and driving time. It is important to always optimize each load so that the truck takes the most direct route to all stops and fewer trucks are utilized.

Kuebix is taking some of the guess-work out of calculating LTL freight rates through its free TMSKuebix Community Load Match

If you’re looking for great freight rates on truckload shipments, the best place to look is a community with thousands of shippers, carriers, vendors and brokers collaborating to create the best loads. Kuebix Community Load Match is a truckload spot market where any shipper can easily connect to trucks with available capacity.  If you have freight to ship and are looking for additional capacity, you can request and receive truckload spot quotes through Community Load Match for free!

Begin Calculating Your Rates Now with Kuebix Free Shipper.

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