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Kuebix Shipping Community

Shipper Adoption is the Key to a Successful Shipping Community [Infographic]

How Can Shipping Communities Gain Shipper Adoption?

For a shipping community to be successful it needs to be built upon a transportation management system (TMS). Shippers want to conduct all of their business through a single, connected platform. When they leverage a robust TMS to manage their logistics operations, they can rate, book, and track all of their shipments for every mode through a single window. When they are looking for additional capacity to supplement their negotiated rates, it makes sense that they’d want to use their main source of transportation management to find that capacity.

A TMS is the natural place to house a spot market where shippers can easily get spot quotes for their freight. That’s because users automatically form the basis of the shipping community that will use the spot market. When the shipper can’t get their freight covered as they need with a negotiated rate, they can seamlessly pivot to a built-in spot market where community members can collaborate to find efficiencies. Unlike a disconnected freight marketplace outside of their normal processes, their TMS joins disparate marketplaces, brokers, carriers, and fleets to make it easy for shippers to find additional capacity through the network.

 

Not Just Any TMS Will Do, Though.

Most transportation management systems aren’t designed to have a successful community built upon them. For a start, the TMS needs to be capable of handling its users’ every need. That means every mode needs to be covered by the platform and the TMS must integrate directly with any ERP system. Reporting and tracking functionality are also important along with many other features lower-level TMSs simply can’t provide. Simply put, the TMS must be built for small and enterprise sized customers and everyone in between. Features that can be modularly added as the company’s needs change also increase usership since shippers only pay for what they use. Users must to be able to complete all of their logistics operations inside the TMS to keep them engaged with the system and using it routinely.

On the other hand, the TMS needs to be accessible by the masses. Many small businesses can benefit from streamlining their operations with the help of technology. By offering both free and affordable subscription versions of the software, the TMS can rapidly gain more usership by tapping into a segment of shippers in the industry that would otherwise never be able to be connected to collaboration opportunities. When more users join the network, every other user benefits. This is known as the “Network Effect,” a phenomenon where each additional user of a tool increases the value of the tool for every other user.

Kuebix Community Load Match

Kuebix Community Load Match is the spot market built upon Kuebix TMS that any member of Kuebix’s shipping community can take advantage of and is just one of the benefits members receive by belonging to the network. This spot market connects shippers with available truckload capacity without making them leave the system. With Community Load Match, every shipper can discover additional savings on truckload freight by connecting with Kuebix’s vast ecosystem of dedicated truckload carriers.

Currently, Kuebix has over 16,000 companies using the TMS. This group is made up of companies of all sizes, some using Kuebix Free Shipper, some Business Pro users and some Enterprise users with extensive logistics operations. No matter what type of account a user has, however, they are part of Kuebix’s shipping community and can leverage Community Load Match. This makes Kuebix an ideal partner for carriers, brokers, fleet owners, and other freight marketplaces to expose their capacity through.

As the community grows, more opportunities are created and even more shippers and companies with capacity join the network! This is why shipper adoption is the key to growing and maintaining a successful shipping community.

Amazon Prime 1 Day Shipping Kuebix

What Amazon’s One-Day Delivery Promise Means for Supply Chains

Amazon is once again raising the bar for speed of delivery with its announcement that the company’s new goal is to make 1-day delivery standard for Prime customers. Amazon’s 2-day free shipping guarantee has already had huge implications on supply chains, so much in fact that the term the “Amazon Effect” was coined just to describe it.

The Amazon Effect is a trend where customers expect incredibly fast delivery, full visibility to tracking information, and great customer service because of the experience they get with Amazon Prime deliveries regularly. Customer expectations have increased because Amazon has proven it’s possible to deliver products in just 2 days, and to do it for free.

How Does Amazon Plan to Make 1-Day Delivery a Reality?

Amazon has laid out an aggressive strategy to make their 1-day standard delivery promise a reality. The company has announced that they will be greatly expanding their Delivery Service Partner program by incentivizing current employees to open their own package delivery businesses. Current employees will be offered $10,000 and three month’s pay to open their own delivery business, greatly reducing the risk and difficulties associated with staring a new company.

By removing many of the barriers to entry, Amazon hopes to expand the number of available trucks to deliver final mile packages across the country. With more available capacity to hand, Amazon will be able to get products to end customers faster. According to Amazon, entrepreneurs who take advantage of this new incentive program will have access to logistics technology, insurance, and support to be successful. Delivery partners who expand their fleets to 40 vehicles can earn as much as $300,000 in annual profits.

As Amazon increasingly replaces human labor in their warehouses with technology, this is also a strategy to move employees into new, fruitful positions with upward mobility. Many employees who may find their jobs in jeopardy of being replaced by robots can make the switch now to being delivery partners. Amazon is not only encouraging current employees to begin final mile shipping operations; the company will also be reimbursing military veterans up to $10,000 to start their own programs.

What Does This Mean For Companies With Their Own Supply Chains?

Customer expectations are about to rise again. Companies with freight to ship will need to work even harder to deliver superior customer experiences without going into the red. Every business will need to emphasise fast shipping and complete shipping visibility in order to compete with the outstanding service Amazon provides its customers.

What Can Companies Do to Keep Up With Increasing Customer Expectations?

Companies need to leverage network-based technology like Kuebix TMS to optimize their supply chains and connect to the greatest number of opportunities to collaborate with other businesses.

It isn’t feasible for most companies to create their own extensive private fleets like Amazon is doing with its Delivery Service Partner program. Instead, businesses need to connect with capacity already available in the industry to find opportunities to cut back on costs and improve speed of delivery.

Programs like Kuebix Community Load Match help shippers quickly and easily connect to a vast ecosystem of dedicated truckload carriers. Through Community Load Match, shippers can receive spot quotes and book loads without needing to pick up the phone.

Amazon is expanding their network by incentivizing employees to create delivery services. Other shippers can expand their networks by leveraging Kuebix to access new, valuable sources of capacity alongside their negotiated carrier rates.

Strategic Partnerships Expand Opportunities in Cloud-Based Transportation Communities

Cloud-based transportation communities are digital networks where companies connect to find opportunities for efficiency and cost savings. These networks are comprised of shippers, carriers, suppliers, brokers, freight forwarders and every other type of company involved in the shipping of freight. On these digital networks, members connect to leverage efficiencies such as finding additional truckload capacity and filling empty fleet miles.

A new eBook, Putting Community in TMS: Enabling the Network Effect in Transportation Management by industry analyst and President of Adelante, SCM, Adrian Gonzalez breaks down how the network effect can be enabled in transportation management. He discusses how network-based transportation management systems (TMS) act as a conduit for shippers to maintain thousands of relationships without needing to manually forge relationships one-by-one with other companies.

“Instead of establishing and maintaining hundreds or even thousands of one-to-one connections, companies make a single connection to the network to communicate and collaborate with their existing trading partners.”

In order to attract the most users and keep them engaged on a routine basis, network-based transportation management systems serve as the operating system for these communities. Shippers are already accessing the TMS for their daily logistics needs and can therefore easily pivot to community-specific features like truckload spot markets and load matching services.

To make these community-specific services enticing and valuable for shippers leveraging the TMS, there need to be a multitude of opportunities flowing into the network-based TMS from the other end. That’s to say, there needs to be extensive available capacity exposed to the community of shippers for opportunities to be found. That’s where partnerships come in.

Kuebix, as the first and only network-based transportation management system, is pioneering this concept. By partnering with external communities and thousands of individual brokers and carriers, Kuebix is able to expose available capacity from all over the supply chain industry to its TMS users.

Partnering with Emerge Private Freight Marketplace

A new partnership with Emerge has enabled Kuebix to rapidly expand the number of opportunities available to its customers in Kuebix Community Load Match, a truckload spot marketplace. Through this partnership, members of the community can tap into Emerge’s Private Freight Marketplace and seamlessly book with thousands of verified carriers without needing to maintain individual relationships.

Partnerships like that with Emerge quickly grow the shipping community and provide users with more opportunities for collaboration. The key is to connect every transportation player through a single system where it is easy to find opportunities for collaboration while simultaneously keeping users engaged with the community, even when they aren’t actively looking for additional capacity.Kuebix and Emerge

 

Kuebix TMS and the Network Effect in Transportation Management

Kuebix TMS was built around the concept of the network effect and is proving the theory in conjunction with transportation management as described by Gonzalez in Putting Community in TMS. As more users join Kuebix’s logistics community by becoming users of the TMS, more carriers, brokers, freight forwarders and other supply chain players can be partnered with to expose available capacity. This creates a snowball effect where when more shippers join to leverage the new opportunities, new partnerships with carriers and brokers can be established to take advantage of more shippers seeking capacity. It’s a win-win for all supply chain players and grows the cloud-based community exponentially.

Currently, there are over 16,000 members of Kuebix’s shipping community and that number continues to grow. The new collaboration with Emerge and other strategic partnerships will continue to drive shippers to the technology, encouraging more partners with available capacity to expose their assets through the technology, and so on and so forth, creating the industry’s largest cloud-based shipping community.

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