The Super Bowl is an unofficial American holiday – and like any good holiday celebrated in America, there will be lots of food and drink consumed in households nation-wide! In fact, Super Bowl Sunday is the second-highest food consumption day in the USA, right after Thanksgiving. Americans will spend an average of $81 dollars per person to celebrate. This means food and beverage retailers will have their work cut out for them to manage their supply chains and keep customers happy on game day!
This year’s Super Bowl LIV, the 54th Super Bowl, will decide the champion of the NFL’s 2019 and 100th season. The San Francisco 49ers will face off against the Kansas City Chiefs. Many football fans not located in New England are pleased that the New England Patriots will not be going to this year’s Super Bowl, the team having broken their own record for most Super Bowl appearances by any organization of all time in 2018!
Food & Beverages Consumed on Super Bowl Sunday
No matter who you’re rooting for, however, there are several food and beverage staples that will be served at Super Bowl parties everywhere. Common items include buffalo wings, chili, baby back ribs, dipping sauces, pizza, and potato chips. Beer will also be flowing, with popular brands including Bud Light, Budweiser, Corona, Samuel Adams, and Coors Light.
According to an article published by Men’s Fitness, Americans plan to drink 325 million gallons of beer on Super Bowl Sunday this year! In addition to all that beer, an estimated 28 million pounds of chips, 1.4 billion chicken wings, and 8 million pounds of guacamole will be devoured this weekend!
Chicken wings are the unofficial food of this unofficial American holiday. The National Chicken Council announced that chicken wing consumption will be up by 27 million units over last year’s Super Bowl! If you break this number down, that’s roughly 337.5 million chickens slaughtered for this one event (2 wings, a drumette & a flat in each chicken)! If all of these chicken wings were laid out end-to-end, there would be enough to circle the Earth 3 times!
— Natl Chicken Council (@chickencouncil) January 23, 2020
Sustainability and the Supply Chain
Many Americans are opting for plant-based meat alternatives this Super Bowl. Trends like Dunkin Donuts’ Beyond Meat Sausage Breakfast Sandwiches and Burger King’s Impossible Whopper have forced meat-alternatives into the public eye. The supply chains of meat-based products are known to require more resources, including more water and fuel which can be expensive and harmful to the environment.
The impossible burger alone is purported to require “87% less water use, 96% less land use, 89% fewer GHG emissions, and 92% less dead-zone creating nutrient pollution than ground beef from cows.” For Super Bowl Sunday, many health and environmentally conscious football fans will be making buffalo cauliflower “wings” instead of traditional chicken wings. With plant-based meat alternatives and other substitutions becoming more popular, food and beverage retailers have the opportunity to save resources and win consumer loyalty by offering meat-alternatives.
How Food and Beverage Supply Chains Can Keep Up
Making sure that your customers have their game-day rations is a must for any food and beverage company that sees a spike during the Super Bowl. But staying ahead of increased shipping volume, not to mention any unforeseen winter weather events can be a challenge. By implementing technology like a transportation management system, any company that needs to prepare for the Super Bowl can smooth out their shipping process and get complete visibility throughout their supply chain.
Transportation management systems (TMS) eliminate operational inefficiencies while providing benefits to all parties. Customers, suppliers and carriers can collaborate on a singular platform with real-time tracking information and side-by-side rate comparisons to save time and money. This is especially important as for food and beverage companies, like those that sell chicken products, ahead of America’s unofficial football holiday!